Editorial Portrait

The editorial portrait is one of that fills magazines and requires a specific preparation and training. Editorial photography encompasses productions ranging from shoots for magazines, supplements and fashion catalogs.

The creation of the fashion editorial goes through a series of phases. The work dynamics must be perfectly established before starting. This, as always happens, depends on the artist himself and becomes easier when we gain experience and find our own style that will define us as photographers. It is essential that the photographer works with a trusted team that knows his style and way of working.

Preproduction:

The purpose of the professional photographer's job is to express an idea in the most appropiate way. In editorial photography, this idea must revolve around a previous commission from the fashion brands and firms you work for. Therefore, it is necessary to analize not only the material with which we are going to work, but the media (and its style) which we are going to publish our work. This part of preparing editorial is key, because we have to adapt our work to the style and line of that magazine.

Once the idea has been studied and conceived, it will be necessary to study the needs of the session that is going to be carried out and define the concept that we are going to express. It is a production job in which we must manage the resources that we can count to carry out our session and control the final result.

Production:

Once the previous work is done, it is time to unificate the resources and get the photographs. For this, it is important measure the light well and play with it, since the lighting is one of the most importants parts of our work as photographers, it is what will give personality and soul to the image.

Post-production:

Finally, another fundamental part that will help to get the desired result is the digital post-production. This photographic retouching may be carried out by the photographer himself or by a external retocuhing studio specialized in the post-production of editorial photography. We must always try to achieve the best result in the photoshoot to try to make the minimum of the changes after it, starting with a good shoot always simplifies the work.